What it is: A volumizing and lifting deep mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.

Why you'll love it:

• Lengthens and lifts your lashes
• Hourglass-shaped brush separates and defines lashes
• Smudge-resistant and flake-resistant long-lasting formula
• 97% of users saw bigger and bolder lashes*
• 100% saw instant volume*
• 94% saw lifted lashes*
• 100% saw a lengthening effect*
• Available in Black, Pitch Black, Deep Brown, Deep Green, Bold Blue, and Waterproof